1. Project Title

AI-Powered Lead Collection

2. Context

A company in the decorative wall materials and paint industry was receiving customer inquiries through its WIX website. The primary users of the system were sales managers responsible for handling incoming leads and maintaining follow-up communication with potential clients.

Before automation, managers manually transferred every lead into the CRM, spreadsheets, and marketing platforms. This consumed significant time, created human errors, caused duplicate records, and slowed down response times for potential customers.

3. Problem

The business faced several operational challenges in its lead management process:

• Slow lead processing due to manual data entry
• Human errors when copying customer information
• Duplicate records across platforms
• Missed opportunities from delayed follow-up
• Excessive repetitive work for the sales team

These issues reduced response speed and made it difficult to maintain a consistent customer experience.

4. Solution

An AI-powered automation workflow was built in n8n to handle lead collection and CRM synchronization automatically.

When a customer submits a form on the WIX website, the workflow:

• captures the submitted lead data instantly